How to find B2B leads in Australia without buying a stale database
The channels that actually work for Australian B2B — and why fresh beats big every time.
Read article →Rafter Media analyses Australian businesses overnight and hands you a ranked list of the ones most likely to buy from you — with verified data and the reason why. Not another contact database. A living view of every prospect worth your time.
Create your free account to reveal contact names, verified emails, phone numbers and the full intelligence profile behind every match.
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Every morning, salespeople across Australia open ten tabs and ask the same question: who should I actually contact today? They stitch together half-answers from tools that were never built to work together — and never built for Australian businesses.
Apollo and ZoomInfo were built for the US, and they sell you a static export that starts rotting the day you download it. We built Rafter for Australia, and we watch every business over time — so you act on what's true today.
We combine the Australian Business Register, live website intelligence and local signals the global players ignore. ABN, GST status, business age, tech stack, hiring and advertising activity — the depth that only comes from focusing on one market.
Every business is re-checked on a cycle. When a company starts hiring, launches a new site, or begins advertising, the profile updates — and the change becomes your buying signal. A static database can't do this.
Every data point carries its source and confidence. When we're not certain something belongs to a business, we hold it back and check it rather than show you something false. You can trust what you see.
Rafter doesn't hand you 40,000 rows. It scores each business against your ideal customer and tells you the ones most likely to buy — and why. "Established, weak marketing, hiring now." That's a sales plan, not a list.
We don't rely on a single database that goes stale. Rafter continuously gathers and cross-references business intelligence from across the Australian web.
Official government data: ABN, entity type, GST status and business age for every registered Australian business.
We read each business's own site for tech stack, marketing maturity, hiring pages, advertising activity and decision-makers.
Public listings, ratings and review velocity — a live read on reputation, activity and growth over time.
Public social presence and ad activity — is a business active, growing, and already spending to acquire customers?
We revisit every business on a cycle and detect what changed — new sites, new hires, new ads — turning change into signal.
Every profile is scored and summarised by AI against your ideal customer — the reason each lead matters, in plain English.
Bad data costs you deals and burns your reputation. That's why every data point in Rafter is scored for confidence, tied to its source, and — where there's any doubt — held back for human review before it ever reaches you.
Tell Rafter who your ideal customer is. It does the research, analysis and prioritisation overnight, so you start every day with a clear, actionable list.
Tell us your ideal customer — industry, location, size, the signals that matter to you.
Overnight, Rafter analyses Australian businesses across dozens of verified data points.
Wake up to the businesses most likely to buy — scored, with the reason and the contact.
Skip the research. Spend your time on the conversations that actually convert.
Every plan includes daily AI monitoring, verified lead data, AI summaries and outreach drafting. Higher plans add capacity and automation.
Software gathers the intelligence, but people keep it honest. Our Australian-based data team reviews flagged records, tunes the matching, and makes sure what reaches you is worth trusting.
Real people checking real data. Every uncertain record is reviewed before it's published — because one wrong number can cost you a deal, and your trust.
No pitch — just an honest read on whether Rafter will move the needle for your business.
We've got your answers — we'll be in touch with a free look at live prospects matching your market.
Practical guides on B2B sales, lead generation and revenue intelligence for Australian businesses.
The channels that actually work for Australian B2B — and why fresh beats big every time.
Read article →Hiring, new websites, ad activity — the public signals that reveal intent before anyone calls.
Read article →Stale records quietly kill deals. Here's how verification and freshness change the game.
Read article →Join the Australian businesses letting Rafter find their next customers — verified, ranked, and ready every morning.
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